See what each person needs
Take each person's age and likely use in turn to match a level of cover to them, not the household as one block.
Work through it person by person →This site explains how private medical insurance works for a family, to help UK parents see what each person is likely to need before choosing a policy.
See how insurers treat children in a family policyEach of these answers one practical question parents are actually asking when they sit down to cover their household.
Take each person's age and likely use in turn to match a level of cover to them, not the household as one block.
Work through it person by person →Age limits, the eldest-child rule and newborn windows vary by insurer. See what to ask before you apply.
Read how insurers treat children →Adding family to an employer scheme counts as a benefit in kind. See what that means on your payslip.
Understand the tax cost →A family policy sounds like a single decision, but it's really several people's healthcare needs sitting inside one document. A teenager who plays contact sport, a toddler who's never needed more than a GP visit, and a parent managing a long-standing back problem don't need the same thing from an insurer. Pricing a whole household as one unit hides that difference, and it's usually where people overpay for cover nobody in the house will use, or underpay for cover someone actually needs.
Ask what each person would realistically use. A young child who's only ever seen a GP might need little beyond outpatient cover. A parent with a condition that needs regular specialist input is a different question entirely, and so is an older child about to age out of a child rate. Looking at the household this way, person by person, tends to surface the gaps and the overlaps that a single family-wide quote doesn't show.
Children aren't priced the same way adults are. Some insurers charge for the eldest child only, under a published age limit, which means a second or third child can sometimes be added at no extra cost under that insurer's own rule. The age limits and conditions vary by insurer and aren't universal, so this is a question to put to any insurer directly. How insurers treat children sets out the kinds of rules insurers publish and the questions they raise.
The person-by-person guide takes each person in your household in turn, with their age and likely use, and shows how to match a level of cover to each person's situation, including where a children's pricing rule might be worth checking with an insurer before you apply.
Before you ask any insurer about children's pricing rules or cover levels, it helps to know who is out there and where to find their published terms for yourself.
National Friendly (trading name of National Deposit Friendly Society) is a mutual society founded in 1868, offering private medical insurance to individuals in the UK.
WPA (Western Provident Association) is a not-for-profit private medical insurer founded in 1901, offering individual, SME and corporate health insurance in the UK.
The Exeter is a mutual friendly society established in 1927, offering private medical insurance primarily to individuals in the UK.
AXA Health (formerly AXA PPP Healthcare) is a major UK private medical insurer, part of the global AXA Group, offering individual, SME and corporate health insurance.
Aviva Health is the health insurance division of Aviva, one of the UK's largest insurance companies, offering tiered private medical insurance plans for individuals, families and businesses.
Take each person in your household in turn and match a level of cover to what they would realistically use.